Target River Employees Complete Marketing Certification

Posted on August 2nd, 2021

Target River Employees Complete Microsoft’s Marketing With a Purpose Course

Target River, as a company, is continually striving to be an innovator in the marketing industry and identify important trends and key practices. In line with this goal, every member of the Target River team completed the Microsoft Marketing With a Purpose Course in July to earn a certification.

Why Microsoft's Marketing With a Purpose Course?

In an effort to continue to delight and further support the clients of Target River, the Target River team went through the course to learn about new statistics and trends in the industry surrounding businesses and advertising. The Microsoft advertising and marketing course taken by Target River employees, goes beyond the basic advertising fundamentals and explains the key to connecting with audiences and establishing a strong brand. 

In a market where trust is essential to advertising and selling, the team's goal was to find new ways to build trust with target audiences. With a large push to focus on three specific areas, responsibility, values, and inclusivity, Target River is refining the service they provide clients to include the latest findings.


The Value

In the world of marketing, strategies, platforms, and tactics are ever-changing. As an organization, Target River makes it a goal to stay up to date on the latest happenings in the digital marketing world. This goal allows Target River employees to delight their clients with meaningful business results.


While Target River employees are well versed and up to date on various certifications, the Microsoft Marketing With a Purpose Course stood out as essential training because it teaches the importance of building trust and creating excellent marketing incorporating Target River's Who, How, What strategy.


In the current business environment, 85% of consumers say they only consider a brand if they trust the brand. To build trust as marketers, it is essential to manage customer's data correctly, stay true to established brand values, and ensure that your advertising is inclusive and accessible. These tactics combined with the correct messaging, targeting, and platforms will lead to great marketing success!


The knowledge and information the Target River team gained in their training, in addition to past experience and certifications, helps them refine strategies and messaging to create excellent campaigns for clients.


The Benefit

Across the board, each employee in their individual role at Target River was able to benefit from the Marketing With a Purpose Course. Each employee will be able to take the information gained and apply it to guide their work. 


From creating messaging that better aligns with a company's brand values, to ensuring that any video ads being served include closed captioning, the knowledge acquired from the course will help employees find new ways to create trust with target markets. Target River's goal is to delight its clients, and Microsoft's Marketing With a Purpose Course will allow them to continue to do so!


If you are interested in learning more about Target River and how it can help your business or organization, check out Target River solutions or call 619-571-7359!

About Target River

Target River is a target marketing firm, backed by global buying power to deliver cost-efficient campaigns that deliver results. Our team utilizes on point targeting with pinpoint accuracy. We exist to delight our clients with campaigns that effectively target the right audience, reach that audience through the most cost-efficient tactics, and deliver the most relevant message. 

Target River was recently recognized as "Marketing Agency of the Year", "Best Target Marketing Company", and "Best Education Marketing Company"  in the United States. For further information, please contact brian@targetriver.com or call 619.571.7359. www.targetriver.com.