Different Types of Digital Advertising

Posted on November 19th, 2020
Digital ad agencies in San Diego

Digital ad agencies in San Diego allow businesses to advertise themselves on the internet through various means. This includes display ads, search engine marketing, social media advertisements, email ads, etc. They help brands reach out to a wider customer base and generate leads across the globe. Given below is a list of the different types of digital advertising and how they work. 

Display ads on another’s website 

Digital ad agencies in San Diego create display ads ranging from pop-ups to video ads and display them on the website of a 3rd party whose content is relevant to that of the brand advertised. This ensures that users who show interest in similar subject matter will be exposed to information regarding the brand and given a way to the website through these display ads. 

Advertisements of various social media platforms 

Social media houses a considerable portion of the global population. The various social media platforms like Facebook, Twitter, Instagram, etc. allows brands to connect with their customer base on a personal level. Specific customer bases can be targeted by social media advertisements. 

SEM- Pay Per Click (PPC) and Cost Per Thousand Impressions (CPM) 

Search engine marketing aims to use specific keywords to bring the website onto the customer’s radar. The most commonly adopted SEM strategies by digital ad agencies in San Diego include the Pay Per Click model and the Cost Per Thousand Impressions (CPM) model. The former requires payment for advertising only when the link to the website is clicked. The latter requires a lump sum payment per thousand impressions. 

Advertisements sent directly to inboxes 

Oftentimes, websites provide visitors with the option of choosing to hear from them via email. These customers receive targeted ads about the various products and services of the brand.

About Target River

Target River is a target marketing firm, backed by global buying power to deliver cost-efficient campaigns. Our team utilizes on point targeting with pinpoint accuracy. We exist to delight our clients with campaigns that effectively target the right audience, reach that audience through the most cost-efficient tactics, and deliver the most relevant message. Target River was recently recognized as “The Best Target Marketing Company” in the United States. For further information, please call 858-886-6763. www.targetriver.com.