TargetReach

What Is CPM and Why Is It Important?

CPM stands for cost-per-thousand-impressions. It is also sometimes known as cost-per-mille, which is Latin for “thousand.” CPM is a marketing term used to tell buyers the price of one thousand advertisement impressions on a single webpage. For example, if a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. Impressions are the number of times your ads are displayed, or how many times someone saw your content. 

Cost-per-thousand is important because it is used to compare the cost effectiveness of different media “vehicles.” The vehicle with the lowest CPM is usually most efficient because it requires less money to reach 1,000 audience members.

There are many ways to calculate the price of online ads, such as CPC, cost-per-click, and CPA, cost-per-acquisition. However, CPM is one of the most common methods.

Trying to understand and calculate these numbers can get a little overwhelming, so Target River made TargetReach: an easy way to get more attention to your ads, without you having to figure out all the numbers. 

Once the right target audience is determined, TargetReach deploys content to those impressions on general websites people visit, apps they use, social media platforms, audio platforms (such as iHeart, Spotify, etc), and video platforms. That’s how you reach the right people with the right message.

9 Benefits From TargetReach

Target River was recently named the top marketing agency out of 45 submissions to the State of Utah. We pride ourselves on our solutions that produce results efficiently and effectively. With TargetReach, you’ll:

• Reach targeted audiences more efficiently
• Increase frequency and recall over traditional campaigns
• Generate new followers, likes, shares, and subscribers
• Connect those you reach to your website or social channels
• Deliver video, image, audio and text based messages
• Save Time with cross-channel Marketing in one place
• Reduce your cost per impression
• Shift ability to launch campaigns from weeks to days and hours
• Tailor more relevant messages to your audience segments

Plus, our CPMs are an average of 40% less than other vendors. Not only can you save money on advertising, you’re also getting more attention to your website, and attention means sales! This way, you can have your cake and eat it too.

How to Reach Target Audiences More Effectively

A demographic is a group of people, or a slice of the population that’s likely to buy or use your product/service.

Here are a few of the demographics used in order to best target the right audience. All of these are essential in understanding the consumer, and identifying what kind of audience you have and should be reaching. 

• Geo-target
• Interests
• Keywords
• Hobbies
• Age
• Gender
• Income
• Topics
• In-Market Intenders
• Device Type
• Site Placement