Do you struggle with getting impressions? How about traffic? Getting attention to your ads can be a difficult task. It’s hard enough to build an audience, let alone getting them to engage with your content. But there is hope, and it starts with customer acquisition and TargetReach. Get more impressions and awareness from your target audiences.
CPM stands for cost-per-thousand-impressions. It is also sometimes known as cost-per-mille, which is Latin for “thousand.” CPM is a marketing term used to tell buyers the price of one thousand advertisement impressions on a single webpage. For example, if a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. Impressions are the number of times your ads are displayed, or how many times someone saw your content.
Cost-per-thousand is important because it is used to compare the cost effectiveness of different media “vehicles.” The vehicle with the lowest CPM is usually most efficient because it requires less money to reach 1,000 audience members.
There are many ways to calculate the price of online ads, such as CPC, cost-per-click, and CPA, cost-per-acquisition. However, CPM is one of the most common methods.
Trying to understand and calculate these numbers can get a little overwhelming, so Target River made TargetReach: an easy way to get more attention to your ads, without you having to figure out all the numbers.
Once the right target audience is determined, TargetReach deploys content to those impressions on general websites people visit, apps they use, social media platforms, audio platforms (such as iHeart, Spotify, etc), and video platforms. That’s how you reach the right people with the right message.
Target River was recently named the top marketing agency out of 45 submissions to the State of Utah. We pride ourselves on our solutions that produce results efficiently and effectively. With TargetReach, you’ll:
Plus, our CPMs are an average of 40% less than other vendors. Not only can you save money on advertising, you’re also getting more attention to your website, and attention means sales! This way, you can have your cake and eat it too.
A demographic is a group of people, or a slice of the population that’s likely to buy or use your product/service.
Here are a few of the demographics used in order to best target the right audience. All of these are essential in understanding the consumer, and identifying what kind of audience you have and should be reaching.
We want to do the best we can for our clients. We work with many different businesses across dozens of industries. There’s no industry we can’t provide this solution with!
We work with organizations like those above to develop quality and informed audience acquisition campaigns that can be run periodically. We fine tune these campaigns in order to achieve the best results possible, and to save you time and money. And who doesn’t love that?