Video Marketing or online video content is gaining popularity in recent years, it is easy to see why video is so popular nowadays. Last year, video was one of  the most popular, if not the most popular kind of media in content strategy used by most businesses, with blogs and infographics trailing far behind.

It is easy and simple to consume information that is showcased as a video. This format provides our eyes a break from the plethora of written text available online, and could explain why the globe spends numerous hours online watching social videos on YouTube daily.

Here at Target River we ensure to generate engaging videos in order to stay competitive, and engage website traffic. We believe that sharing and making videos are critical components of a successful video marketing strategy or campaign.

Pair TargetVideo up with TargetTV to get your super-duper video seen by the right target audiences, when and where they are watching sports, news, and entertainment.

.01  Why video?

If you're looking to expand your business, begin by sharing videos or video content, it is an  effective method to promote your organization. Video marketing refers to the use of videos to promote and inform people about a particular product or service. Furthermore, video marketing  is a dependable and trusted paid online and offline method to create video marketing strategies or techniques.

Videos are a multi-faceted, comepling, and content creating medium that not only provides you with a realistic view of the service or product, but also makes it simple to distribute over numerous platforms. Videos also appeal to customers because it is easy to understand, interesting, engaging, and may provide a potentially large return rate of profitability and efficiency through different channel mediums.

Videos are simple to view and make, and they are also incredibly accessible to the general public. People can easily shoot professional-quality video with their phones and edit it in less than an hour. A story, motion, music, content, and more all attract in your target audience, making the message more unforgettable!

.02  What Is TargetVideo?

Target River produces video content and videos in-house with award winning videographers. Today’s changing customer behavior, like a short attention span, makes video campaigns invaluable. But only if your video has engaging content and appeals to the masses. It requires a great location, shoot, story, concept, editing, and more.

.03  What Services Do We Offer?

• Pre-Production Services:
  • Script writing
  • Storyboard
  • Production book creation
  • Talent and crew acquisition
• Post-Production Services:
  • Color correction
  •  Augmentation
  •  Conversion
  •  Cropping
  •  Sound mixing
  •  Sizing
  • Animation
  • Graphics

A Few Statistics on Why Marketers or Businesses Need Videos?

Here are a few reasons as to why you should include videos to your marketing strategy

1. Video Content is Informative: According to Hubspot, 97% of marketers claim that vidoes help customers understand products. 
2. Rank Higher With SEO: According to Cisco, over 80% of all traffic will consist  of video by 2021.
3. Engage Traffic and Stay Competitive: According to Hubspot, 81% of businesses are now using video for marketing. 
4. Personalize Your Message: According to Cisco, live video will account for 13% of traffic by 2021.  
5. Help Boost Conversion: According to Social Media Today, 90% of consumers claim a video will help them make a purchasing decision.