TargetDirect

Here’s Our Process
#WhoHowWhat


Which age group responds to direct mail at over 12%? Adults 18 - 24! Who would’ve thought?  

Target River knows the value direct mail can deliver, if done right. We’ve produced over 25 million mailers. We know the right packaging, shape, postage, lists, and design to use.

.01

Direct Mail Is NOT Dead. And Here Is Why!

  • 54% of consumers said they want to receive mail from brands they are interested in
  • Brand recall is 70% higher among people who were exposed to direct mail ads rather than digital ones
  • 42% of direct mail recipients read or scan their mail
  • US advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold, translating into a 12:1 ROAS
  • 67% of consumers who responded to direct mail within the last 3 months ended up making a purchase
  • 56% of consumers find print marketing the most trustworthy type of marketing
  • We get better leads with it 

Personalization and Relevancy Are Key

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Reach New Targets More Effectively Through Personalized Direct Mail

  • Geo-location
  • Age
  • Gender
  • HHI
  • 100’s of Interests
  • Purchase Intentions
  • Prior Purchase Habits
  • Hobbies/Enthusiasts
  • Brand Preferences
  • Residents In Home
    ...and more

The ability to aggregate consumer purchases means we know who is buying what and when...So Meet Them!

.03

Success Stories

  • Non-Profit generates an average of seven donations per donor through direct mail engagement
  • School District generates dozens of leads and new students through oversized bilingual postcard
  • Motorcycle brand spikes inbound calls and email leads through 4 color personalized mailer targeting owners, intenders, and enthusiasts
  • Law Firm increases volume, quality and length of calls with direct mail

Find out how TargetDirect can help your business!