Which age group responds to direct mail at over 12%? Adults 18 - 24! Who would’ve thought?
Target River knows the value direct mail can deliver, if done right. We’ve produced over 25 million mailers. We know the right packaging, shape, postage, lists, and design to use.
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Direct Mail Is NOT Dead. And Here Is Why!
54% of consumers said they want to receive mail from brands they are interested in
Brand recall is 70% higher among people who were exposed to direct mail ads rather than digital ones
42% of direct mail recipients read or scan their mail
US advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold, translating into a 12:1 ROAS
67% of consumers who responded to direct mail within the last 3 months ended up making a purchase
56% of consumers find print marketing the most trustworthy type of marketing
We get better leads with it
Personalization and Relevancy Are Key
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Reach New Targets More Effectively Through Personalized Direct Mail
Geo-location
Age
Gender
HHI
100’s of Interests
Purchase Intentions
Prior Purchase Habits
Hobbies/Enthusiasts
Brand Preferences
Residents In Home ...and more
The ability to aggregate consumer purchases means we know who is buying what and when...So Meet Them!
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Success Stories
Non-Profit generates an average of seven donations per donor through direct mail engagement
School District generates dozens of leads and new students through oversized bilingual postcard
Motorcycle brand spikes inbound calls and email leads through 4 color personalized mailer targeting owners, intenders, and enthusiasts
Law Firm increases volume, quality and length of calls with direct mail