Listed below are questions that are often asked by our customers:

 

How can Target River help my business?

Target River is not limited in the marketing tactics it can use.  By employing the most effective marketing tactics, we can offer your business increased awareness, leads, customers, and website traffic.

What makes Target River different from other marketing firms?

Target River exists to delight its clients through on point marketing executed with pinpoint targeting.  Our #WhoHowWhat approach is what differentiates us from most advertising, and marketing agencies. First, we spend time identifying the right target audience(s) that our clients need to reach.  Next, we identify how we should reach those audiences. Finally, we consider what advertising messages should be created to reach the targeted audiences through the ad platforms we have selected.  

How big is your marketing team?

Our global staff of over 20 people reside in 3 countries, and over a dozen cities.  This allows us to interview from a large pool of candidates to find the best fit for each role.  This means we have a staff that is diverse in skills, backgrounds, prior work experience, prior educational experience, and more. 

How does Target River find talented employees?

Target River operates in a virtual work environment which has no set physical barriers to finding talented staff.  As the CEO, Brian appreciates the importance of a thorough interview process as well as various ways to engage, inspire, and motivate staff who join our team.

What services does Target River provide?

Target River provides a full suite of marketing tactics.  These tactics include SEO, Broadcast, and Cable Television, Connected TV, Video Pre-Roll, Radio, Email, Direct Mail, Newspaper, Signage, Outdoor, Display Ads, Retargeting Ads, Search Ads, Organic Social, and Paid Social. 

How do I get started? 

Target River will start by analyzing your business, and providing a free Target Marketing Plan.  This customized plan will offer recommended target marketing tactics as well as do-it-yourself ideas.  No obligation. To get your free plan, contact Brian Epperson at 619.571.7359 or [email protected].  You may also contact Doug McQueen at 760.889.9903 or [email protected].

What kind of clients does Target River work with?  

Target River is a full-service target marketing firm who supports clients in all industries.  We work with a wide range of clients in industries such as travel, retail, e-commerce, education, health, law, political, tourism, sports, entertainment, and non profit among others.  

What platforms should I be on?

Your company’s unique needs determine the best marketing platforms to use.  Asking Who your audience consists of, How to reach them the most effective way possible, and What to convey in your message will decide the best platforms to use.  

How do I determine my target audience?

That is where Target River can help.  We start by creating a customer profile, and move forward with conducting market research.  We finish by sharing these results with you.

Why do I need an advertising budget?

Though an advertising budget is not needed, it is highly suggested. An advertising budget allows us to quickly leverage the data that Facebook, Twitter, and Google has on your target audience, reach thousands of people, grow your following, and dramatically increase your awareness, and sales for a very low cost. Without advertising, this process will take months. With advertising, the process takes hours. 

Can you increase leads for my business?

We sure can. Our expertise in marketing allows us to not only find your target audience, but drive them to your website or store front on a consistent basis.  We even provide the option to buy a block of leads for a set price.  

Why is social media advertising important?

Social media advertising allows businesses to saturate the digital world when they combine social media with other digital marketing efforts. Advertising on social media works extremely well in combination with SEO & pay-per-click advertising by allowing you to capture users who are on search engines as well as social media platforms.

Can social media advertising help my business?

Absolutely! Not only is social media advertising a great way to increase brand awareness, website traffic, and conversions, but with the right strategic approach it can be a powerful tool to help you crush the digital marketing world, and take your business to the next level.

Social media advertising is a powerful marketing strategy for businesses from large eCommerce companies to local, service-based businesses. When growing your local business, social media advertising can help you obtain leads, phone calls, and/or form submissions. Advertising on social media provides endless opportunities to enhance your business marketing goals.

Can Target River set up my social media accounts for me?

Not a problem! As soon as your campaign starts, we will create, design, and optimize all of your accounts for massive awareness, and lead generation.

Can Target River increase my awareness?

Increasing customer awareness is one of our main goals at Target River.  There are many tactics we can use. Our #WhoHowWhat method helps us determine the best tactics to use for your company. 

Does Target River send reports?

Including reports, we make it easy for you to keep track of your new results. At  the start of your campaign, you will be given access to our online dashboard that tracks our digital campaign data in real-time, and can be accessed 24/7. Tracking the increase in impressions, leads, followers, mentions, website traffic,  and more will be easier than ever before.

How does Target River find advertising clients for its business?

Target River has experienced a consistent year over year growth driven in large part through word of mouth, referrals, and renewals.  We are also aggressively launching our own marketing efforts to share, not our story, but the successes of our clients to further increase our business over the coming months, and years.