How effective is direct mail in marketing?

Posted on February 22nd, 2021
Direct Mail Marketing

In a world of digital technology and social media, direct mail marketing continues to hold its ground. Customers still respond to direct mail campaigns in San Diego, and they are just as effective as many other marketing tactics. But why, you may ask? Read on to find out how direct mail is (still) not dead!


Using Direct Mail is Creative Marketing

Direct mail can reach large amounts of people for a small cost! Email marketing and other similar methods often require a recipient’s permission before getting in touch with them. Direct mail, on the other hand, does not need to meet the same requirements so the amount of potential viewers is much larger. Direct mail is not always the most common marketing method, so it's a great way to grab a customer’s attention in an oversaturated industry. The creative possibilities with direct mail are endless and can create a high response rate as well as an increased ROI. The best part of it all, direct mail never will have a virus and can’t go into spam, so the customer is sure to see it. It also stays longer, almost like a daily reminder which means the benefits also last for a longer period of time. Moreover, direct mail is easy to comprehend and engaging, resonating well with customers.


Direct Mail Is Always Effective

Unlike an email, direct mail doesn’t bounce when it's sent to someone who is no longer within a particular organization, it stays and reaches a new recipient. With the deluge of emails that most people come across every single day, it’s easy to become overwhelmed. As a result, a lot of emails are either deleted or ignored. Direct mailers are not used too often and don't have to fight for attention like an email. People who provide email marketing services in San Diego are aware that many B2B owners rely on direct mail to get lending offers because of its tangible nature.


Direct mail can also be made to look professional and compelling by offering unique packaging, kits, and dimensional mail. Elevated direct mail can be used to reach high-level decision-makers of different companies. It often acts as the perfect foundation, on which social media platforms and digital marketing plans can be built. 


 A well designed direct mail campaign involves careful planning, cost-effective investment, and a mindful strategy in order to reap the rewards. Learn more about direct mail, contact Target River today!


About Target River

Target River is a target marketing firm, backed by global buying power to deliver cost-efficient campaigns. Our team utilizes on point targeting with pinpoint accuracy. We exist to delight our clients with campaigns that effectively target the right audience, reach that audience through the most cost-efficient tactics, and deliver the most relevant message. Target River was recently recognized as “The Best Target Marketing Company” in the United States. For further information, please call 858-886-6763. www.targetriver.com.