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Google Latest Page Experience Update For Desktop Version | Target River

As one Google spokesperson confirmed, Google is releasing the desktop version of Page Experience Update. It will be rolled out over the weeks and completed by the end of March 2022. Here we look at things to keep in mind if you are trying to Optimize your website for a Search Engine

So What Is A Google Page Experience?

It is a vast topic, and there is a separate document on the page experience criteria of Google. Simply put, these are the metrics that try to understand how a user will experience the web content. Whether the page loads faster or slower due to interruptive ads that make content jump around the pages as it loads, or if it’s mobile-friendly while running on HTTPS, are examples of what the search engine for ranking factor considers.

Understanding Google Ranking Factors connection with Page Experience

Google Ranking Factor directly depends on the page experience of the user on both mobile and desktop. The following page factors are essential for delivering the best user experience in web search:

1. Mobile-Friendliness 

How well your website performs on mobile devices like smartphones and tablets helps keep visitors on the website for a more extended time. Visitors always spend more time on mobile-friendly sites and are less likely to leave it, reducing your bounce rate. Check if your website is mobile-friendly with the Google Mobile-Friendly Test.

2. HTTPS Secured Websites 

HTTPS has been a confirmed Google ranking factor since 2014. It’s an encrypted version of HTTP used to transfer data over the World Wide Web (WWW) and protects the information between the browser and server from being intercepted by an attacker. It’s always a good idea to upgrade to HTTPS from HTTP for a solid boost to your website.

Need help with secure website designing? Check out our Web Designing Services.

3. Intrusive Interstitials and Page Dialogs

 All those page elements that obstruct user view of the content may frustrate your visitor and spoil their trust in your website. These are usually for promotional purposes and can trigger penalties if not implemented properly. In addition, intrusive page dialogs and interstitials make it hard for search engines to crawl, understand your content, and lead to poor search performance. 

4. Web Vitals

 Optimizing your website for user experience is very important for long-term success on the web. When you are a business owner or site owner, web vitals help you increase your site performance and identify opportunities for growth and improvements. 

The metrics for Core Web Vitals has evolved, and the current set for 2022 focuses on three major aspects:

  • Loading
  • Interactivity
  • Visual Stability

Largest Contentful Paint (LCP)

 this measures the page’s loading performance to provide a good user experience. Google recommends that LCP should occur within the first 2.5 seconds from the page starting to load.

First Input Delay(FID) 

this measures the time when the user first interacts with the page, such as clicking on a link, tapping on a button, etc. vs. when the page can begin processing the event in response to that activity. A recommended FID should be of less than 100 milliseconds.

Cumulative Layout Shift (CLS) 

CLS determines the instability of a webpage. One of the most common examples is when you are trying to click a link, it shifts to another position, and the user ends up clicking on something else. . It is most frustrating when a person is trying to buy something from a website, but due to instability, misses the product and lands on the page of a different one.

With all these updates rolling out for the next few weeks, Google’s spokesperson said not to expect drastic changes to your website ranking. These updates offer a great user experience to the visitors through SERP and remain one of many ranking factors Google’s system considers. After all, Google still prioritizes the best informative overall written content. 

If you are looking for the best marketing agency in the US to help improve your website, reach out to our team of experts at Target River

We are one of the most trusted and experienced marketing agencies you can work with to expand your reach. Our team of experts can help you with your marketing strategies and campaigns, social media management, web development, search engine optimization, and much more. CONTACT US TODAY .

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