You might wonder why you need an email marketing agency? Your company has an email list of current or potential customers. You have a social media presence, maybe a blog. You might have even dabbled in paid ads through search engines or social media. You feel like you have a lot of places you’re sharing your message with current and existing customers. Do you really need an email marketing agency?
Well, if you’re like most small businesses, you have a lot going on. Wouldn’t it be nice to have some help managing all that messaging and making sure it was being done well and being done consistently by someone who actually knew something about email marketing strategies? Even better if that company also knew something about lots of other marketing tactics and could overlay your email marketing strategies in a cohesive and harmonious way with your other marketing efforts.
Studies continue to show that email marketing strategies are vitally important to optimizing the sales funnel. This is in part because organizations are able to use lists with prospects ripe for their message. It is also partly because the nature of email marketing allows people to engage with your message at a time and place they choose, so the messaging feels less invasive or interruptive than other methods of marketing. And to top it all off, email marketing has high permeation among all age groups and across the world with upwards of 90% of email users checking their email at least once per day. Email marketing is a tactic that all businesses should invest in.
Target River offers the services of an email marketing agency by overlaying email marketing strategies with other marketing tactics for maximum results. Target River starts by targeting the right recipients for the message with laser precision. We utilize in-house and brokered list campaigns. Then, our in-house content writers work in symphony with our clients to craft the optimal messaging - the right subject line, a compelling call to action, engaging design, optimal deployment time and more. By matching all this meaty messaging with the right target audiences, we help our clients increase engagement with existing customers and reach new targets. Email marketing is a powerful tool and you need an email marketing agency that can help you maximize results. Target River can do that. Let us show you how using an email marketing agency can take your email marketing to new levels!
Some would say email marketing is dying, but studies, statistics and anecdotal experiences continue to show that email marketing is alive and well.
Here are a few revealing statistics:
Email marketing strategies are 40 times more effective at acquiring new customers than Facebook
72% of people prefer to receive promotional content through email, compared to 17% who prefer social media
A message is 5x more likely to be seen in email than via Facebook
There are over 4 Billion email accounts worldwide
Over 60% of online consumers have taken action as a result of an email
People are usually more comfortable receiving marketing messages through email,
as opposed to other more invasive marketing content in paid ads
Email marketing generally has higher conversion rates and are generally less expensive
than paid social ads, which means a higher return using email marketing
Over 90% of email users check their mail at least once per day across all age groups
57% of email subscribers spend 10 - 60 minutes browsing marketing emails each week
Reach new customers, engage existing customers, and cultivate potential customers using laser-focused targeting available through email marketing. Need to reach middle-aged women who ride motorcycles? Young adults who love to travel? Maybe first-time parents in your area? Or people who can afford to donate to worthy causes in your city? With the powerful targeting available through email marketing strategies you can reach those very specific audiences, designated by some of the following criteria:
Prior Purchase Habits
Residents In Home
Day of Week
Time of Day
We grew our email reach from 1,500 to 50,000 in 2 days!” — Senior Living Centers
Here are a couple client testimonials of email marketing success:
Motorcycle Dealer Targets Owners & Enthusiasts To Promote Sales & Service
Generates over 30 appointments per deployment
Averages 14.9% open rate on 2x/month deployment
School District Targets Families With Children To Grow Student Enrollment
Generates new students every deployment
Averages 12.23% open rate on monthly deployment