Breaking down Search Engine Optimization (SEO)

Posted on November 30th, 2020
SEO companies in San Diego

SEO companies in San Diego help increase the number of visits to the websites of their customers. This is done by ensuring that the customer’s website shows in the first page of a web search. 

Catch the attention of search engine crawlers 

Search engines use crawlers to gather information related to what has been searched for. The crawlers consolidate the information regarding the search and build a list, which is what is seen when a web search is done. Local SEO companies help website content creators identify the keywords that are most searched with respect to the product of service offered by the website. These keywords are repeated in the content on the website so they can be identified by search engine crawlers. 

Catch the attention of the user making web searches 

Once the crawlers recognize the website to be relevant, they will consolidate it into the list and the website will find a place on the search engine results page (SERP). The next step taken by SEO companies is to carefully curate the meta title and description so that the user is drawn towards it out of all the options before them. The maximum character count for meta titles and description are 55 and 150 respectively. For an effective result, a minimum of three keywords each should be included in the meta title and description. 

Optimization of off-page options 

Once the content on the website has been optimized (on-page optimization), local SEO companies will look towards optimizing off-page options like social media pages, online directories and back links. This will require creation of good quality content that is relevant to the “trends” on the internet. These platforms direct users who are potential customers to the website.

About Target River

Target River is a target marketing firm, backed by global buying power to deliver cost-efficient campaigns. Our team utilizes on point targeting with pinpoint accuracy. We exist to delight our clients with campaigns that effectively target the right audience, reach that audience through the most cost-efficient tactics, and deliver the most relevant message. Target River was recently recognized as “The Best Target Marketing Company” in the United States. For further information, please call 858-886-6763. www.targetriver.com.