5 Reasons You Should Use Email Marketing For Your Business

Posted on April 16th, 2021
email marketing

5 Reasons You Should Use Email Marketing For Your Business

People may say that email marketing is a dying form of advertising, but we know better than to put our email efforts to rest. Email marketing is still a great tactic for many businesses in various industries! Curious how you can benefit from email advertising in the modern digital marketing world? Here are some of the major benefits to employing email marketing services:

Build Trust

For many businesses, email campaigns can go beyond offering a percentage off or highlighting great products and services. Through effective email advertising, businesses can build trust and a relationship with their customers. Regular updates and exciting announcements keep customers informed and excited about brands and companies they connect with. 


Get a Good ROI

If your focus when advertising is cost efficiency, look no further for a solution than email marketing! Reaching customers through email is one of the most cost-efficient ways to get messages out to your most engaged consumers. 

For small business owners and large corporations alike, email campaigns can produce a return of $38 for every $1 spent. That is a 3,800% ROI! It's pretty hard to beat great stats like that with other marketing efforts. To get the most out of your email marketing efforts, it's essential to follow best practices and create valuable content to send your subscribers. Email advertising companies can help you curate email lists and create optimized content to send to get the best bang for your buck.

Test Different Messages Easily

In addition to saving money while reaching valuable customers, email marketing makes it easy to test out different messaging and deals quickly. Using email marketing tools, businesses can utilize A/B testing and learn how to best connect to their customers. 

Do customers like more graphics or more text? When are customers most interactive during the week? Are customers interacting more on mobile or desktop? All these questions can be answered with simple testing! Email marketing gives you invaluable learning opportunities that provide insights into the consumers' thinking process.

Create Personalized Content

When insights are gained from testing, businesses can turn around and use the findings to create personalized content for customers at each touchpoint. When you employ top email marketing companies, they can create unique messaging for your customers as they go through different phases like awareness, consideration, and decision making. 

Basic email personalization includes things like listing the recipient's name in the subject line or email copy. More advanced personalization tactics could be changing the content of an email based on the subscriber's gender, location, etc. These personalizations help improve engagement on emails as customers will receive content that is most relevant to them.

Measure Results Quickly

Once a business starts testing different content and strategies with their contact list, email marketing can provide fast feedback. Results from emails come in quickly and are easy to measure, allowing businesses to make fast adjustments to their content. For small businesses, email results provide a quick and easy way to gain insights on consumers that may be hard to gather otherwise.

Whether you are looking to learn more about the open rate, click-through rate, or conversion rate, email advertising will give you a mountain of data to analyze. This quick data can help guide messaging not only for emails but across your whole brand.

So what are you waiting for? Start boosting your business and optimizing your messaging with emails! With a valid list and a little help from a marketing agency in San Diego, you can get started. The benefits are endless, including strengthening your relationship with your customers, getting a higher ROI from your marketing spend, and gaining valuable information about your target audience.


Need help getting started? Contact Target River to take care of all of your email marketing needs!


About Target River

Target River is a target marketing firm, backed by global buying power to deliver cost-efficient campaigns that deliver results. Our team utilizes on point targeting with pinpoint accuracy. We exist to delight our clients with campaigns that effectively target the right audience, reach that audience through the most cost-efficient tactics, and deliver the most relevant message. Target River was recently recognized as "Marketing Agency of the Year", "Best Target Marketing Company", and "Best Education Marketing Company"  in the United States. For further information, please contact brian@targetriver.com or call 619.571.7359. www.targetriver.com.