Marketing : Delivering impactful message to the right audience

Identifying the right consumers is essential for any marketing campaign. By focusing on target demographics, a business can invest its time, money, and energy more effectively by directing impactful messages to the audiences who are most likely to purchase its products and services.

TargetMarketing utilizes more than 1,000 demographic attributes to help businesses find the right audience, the most appropriate marketing channel, and the right message. With over 500,000,000 consumers to target, businesses can construct personas using hundreds of data points to narrow demographics based on age, location, income, gender, and other factors.

After identifying an audience, TargetMarketing allows businesses to reach potential customers by crafting a compelling message and selecting the best marketing channels to engage customers.

Saying the right thing at the right time with the right tone makes a profound difference in audience engagement. TarketMarketing analyzes cost, geography, date, time, and targeting options when choosing from numerous communication channels: Broadcast television, cable television, radio, direct mail, outdoor, social, digital audio, email, search, SEO, earned media, display, video pre-roll, landing pages, microsites, websites, app development, and voice broadcast.

Case Examples:

  •  A motorcycle dealership launched TargetMarketing and made it to the Top 15 U.S. dealers list.
  •  The largest elementary school district in California utilizes TargetMarketing to generate over 500 new prospective student leads, resulting in a return on ad spend of 8:1 in 3 months
  •  An automotive dealership launched TargetMarketing and continues to have year over year sales increases every month.

To learn more about TargetMarketing and how to increase advertising ROI, visit our Solutions page or call (619) 571-7359.