Search engine optimization : Attracting searchers quickly and organically

In today’s digital age, businesses must know how to direct customers to its products and services in the most efficient way possible. Often, a company’s online success is determined by how easily people can access and navigate its website, how well a site is structured, and how visible it is on popular search engines. As a result, an increasing number of businesses are turning to search engine optimization (SEO) to boost their presence and ensure customers have a positive online experience.

According to a 2016 study by Forrester, one of the world’s leading research and advisory firms, 93% of online experiences begin with a search engine, making SEO an essential asset to help generate leads and maximize profits. Without investing in SEO, a website can get lost in the vast sea of virtual information and hinder customers from completing a purchase. In fact, according to extensive research by Startup Compass Inc., conversions can fall by approximately 12% for every second it takes a website to load—an issue that can be resolved with onsite enhancements.     

TargetSEO offers businesses the opportunity to apply the industry’s best SEO strategies to increase online visibility and content on search engine results pages. Doing so takes research, planning, execution and clear reporting, however, investing in SEO can lower total expenses and raise brand recognition within as quickly as six months.

Target River is skilled in three separate, yet fundamental disciplines of work: onsite SEO, offsite SEO, and relationship management. With TargetSEO, businesses can learn about the search potential of its site, competitor reviews, and opportunities for improvement by following a three-step process:

Step 1: Complete a custom website assessment that identifies a company’s online weaknesses and determines where to prioritize SEO work.

SEO Test Parameters: Tagging, Site Mapping, JavaScript, CSS, Security, Speed and Performance, HTML, Links, Content, Keyword, Images, Google Analytics Set Ups.

Step 2:  Apply onsite enhancements to build online relevance and ensure customers have a good experience.

SEO capabilities: Meta Descriptions, Keyword Usage & Density, H1 Headers, Proper Sitemap, Page Cache, JavaScript Minification, CSS Minification, IP Cannonization, HTTPS, Site Speed & Performance, Mobile and Tablet Ready.

Step 3: Apply offsite enhancements to help build trust and credibility between a business and the audience.

SEO Capabilities: Keyword Identification and prioritization, Fresh Content, Reposts & Syndication, External Links, Evergreen Links, Marketing and Link Building.

Case Examples:

On-Site SEO – Industrial Client

  • All HTML and plug-In errors resolved
  • All section pages properly meta-tagged
  • Site speed improved, reducing load time from average of 3.8 seconds to less than 1 second
  • Of top ten focus keywords for client, none were on page one (and 8 of them not even page 2). After 120 days, all but one had achieved page 1, with the tenth being page 2 (and it was a product they had just launched in a highly competitive space).

On-Site SEO – Industrial Client

  • Site speed improved, reducing load time from an average of 9 seconds to 1 second
  • All HTML and plug-In errors resolved
  • All section pages properly meta-tagged
  • Of top nine focus keyword for client, only 2 were on page 1.  After 60 days, all had achieved page one positions within Google

To learn more about TargetSEO, visit our Solutions page or call (619) 571-7359.