Email Marketing: The most profitable and least expensive marketing channel

According to the latest email statistic report by the Radicati Group, people sent approximately 269 billion emails per day in 2017, and the number is only projected to increase for the next few years.

With so many emails to sort through, it can be difficult to execute a successful email marketing campaign. However, with the right tools, a business can integrate email marketing with the power of big data to expand its customer database.

In fact, in a survey by the worldwide management consulting firm McKinsey & Co., email was found to be 40 times more effective at acquiring new customers than Facebook and Twitter combined and much more likely to be seen compared to social media platforms. Additionally, 72% of people prefer to receive promotional content through email, compared to 17% who prefer to use social media platforms, according to MarketingSherpa.

For marketers, there is no completion. Email marketing yields more conversions than any other marketing channel and has the highest return on investment when done correctly. Data from Campaign Monitor, an email marketing software for businesses, shows that for every $1 spent, email marketing generates $38 in ROI.

With TargetEmail, businesses can identify their target audience and create a personalized email that will attract customers’ attention. By collecting insightful information about the target audience, a business can design mobile-friendly emails that contain interesting graphics and a persuasive call-to-action that’s guaranteed to drive revenue.

Case Examples

A motorcycle dealer targets owners & enthusiasts to promote sales & service

  • Generates over 30 appointments per deployment
  • Averages 14.9 open rate on 2x/ month deployment
  • Averages 1.84 click through rate on 2x/ month deployment

A school district targets families to grow student enrollment

  • Generates new students every deployment
  • Averages 12.23% open rate on monthly deployment
  • Averages 1.65% click through rate on monthly deployment

To learn more about TargetEmail and how to boost ROI, visit our Solutions page or call (619) 571-7359.